UX/Service Design
KindBox
Course: IAT333 - Interaction Design Methods
A design solution for @kindcafeyvr to help students make a different in the environment by practicing zero-waste eating through a meal app/kit.
KindBox: A meal program for university students to save time, eat healthy and reduce stress. Meals are ordered online and prepared for in-store pick-up at the cafe, and packages will be offered at discounted prices, to incentivize students to join the program.
Role: User-Research, UX/UI Design, Graphic Design, Prototyping,
Camera & Video editing
Tool: Illustrator + Photoshop + Premier + After Effect + ProtoPie
Duration: 3 mouths
A design solution for @kindcafeyvr to help students make a different in the environment by practicing zero-waste eating through a meal app/kit.
KindBox: A meal program for university students to save time, eat healthy and reduce stress. Meals are ordered online and prepared for in-store pick-up at the cafe, and packages will be offered at discounted prices, to incentivize students to join the program.
︎︎︎ Scenario/promotion video for KinBox program which
filmed and post produced by me
Whos our client KindCafe?
What: A Vancouver-based and zero-waste eatery specializing in vegan cuisine, founded by a father-daughter duo. The cafe’s intent is to create an environment that inspires people to take a sustainable approach to eat and drink.
How: Kind Cafe does not use any single-use products to practice zero-waste. They have reusable glassware, cutlery, and towels and compost excess food.
Why (Goals): Kind Cafe’s mission is to create a kinder cafe experience within the community through plant-based nutrition, sustainable resources and supporting local suppliers.
︎︎︎ Images of Kindcafe toke by me
“Zero Waste is a goal that is ethical, economical, efficient and visionary, to guide people in changing their lifestyles and practices to emulate sustainable natural cycles, where all discarded materials are designed to become resources for others to use”
Design Focus
To provide the means for environmentally conscious university students to practice reusing materials multiple times and refusing disposable items in their daily lives.
How? Through handy and non-invasive services and products that provide benefits for both Kind Café and participating students.
Target Audience
University students who are environmentally conscious and therefore care about the impact they have on the planet.
Why it appeals to them:
71.1% of the customers are university-aged. The café is located in Mt. Pleasant. It is situated in a place that is popular among students from UBC, Emily Carr, and Langara, allowing the café to be a convenient space to eat and spend time.
Persona of KindBox program
Design Process
Our team started designing the product by Making user journal map and asking “How might we?” question depend on the pain point and hign point which we found from the Kind Cafe customer.
-How might we to create a sense of understanding & community for new infrequent customer who are uninformed & misinformed about what it means to practice Zero Waste?
-How might we create space for more digtal interaction? ...
Final Solution
We created KindBox, a meal program that offers students Kind Cafe food and drinks at discounted prices in order to incentivize them to take part in zero-waste practices. This solution allows users to save time, eat healthy and make a difference to the environment. Meals are ordered online and prepared for in-store pick-up at the cafe.
KindBox has two parts; a mobile app which allows students to view Kind Cafe's menu and order ahead, and the lunch box, which is the physical element that helps them actively practice zero-waste.
Part I: Fianl KindBox App
Introduction
Students receive an exclusive 10% off for joining the program by signing up with a school email address.
Onboarding
Application onboarding outlining basic instructions for how the program works.
Ordering
Within the product details, information about Kind Cafe's plant-based ingredients can be found.
Checking
Users order in advance by choosing their preferred date and time to pick up their meal. A one-time deposit is added to their first order to cover the cost of materials included in the program.
Profile
Profile details and life figures to record how participating in the program impacts the planet.Why Application?
- University students can download the application prior to visiting or at the Kind Cafe.
- Students can save time by ordering food prior and not doing dishes
- Students can practice the zero-waste lifestyle through the program
- Students can see how much contribution they have made in the application
- Easy to update menu iteam for Kind Cafe
Part II: Fianl KindBox Kit
Why this container?
- Students can attach the bottle to the container
- The shape of the lunch box will fit into their school bag, gives hands-on practice with zero-waste
- They don’t need to carry an extra bag!
- Students can use reusable containers, mugs, and metal cutlery
- Low-pressure challenges to create familiarity
Feedback from Samantha Emerman (Owner of Kind Cafe)
“We are considering to work with online delivery apps, such as DoorDash or Uber Eats. The concern is there is no sustainable way for take-out orders. Now KindBox is just a brilliant way to solve this problem.”
Reflection
Although this collaboration took place in a design course, it was my first time working with a real client. I learned how to observe the different mindsets of our client and their customers. If I can redesign this design solution, or if I have more time, I’d like to improve the kind box app that we made, For example, users can learn knowledge about zero waste from the app, just like what kind cafe does in the store, that's what the owner of kind cafe looking forward to, create a sustainable, zero-waste community in Vancouver and to pass on their ideas to more people.